From concierge services to the occasional fitness center, office landlords across the country are offering more and more amenities in their buildings to attract and retain tenants. But in the Downtown Boston Office Market, few landlords have afforded their tenants more perks than CBRE Global Investors has at 100 High Street. Located in the Central Business District, 100 High Street is home to CBRE Global Investors’ highly exclusive 5-Star Worldwide platform – a roundup of tenant services and on-site amenities that is unparalleled throughout the city.
While tenants of most Class A towers in Boston’s Central Business District benefit from impressive lobbies in their buildings, few enjoy a communal space like 100 High Street’s 5-Star Amenity Center. This co-working hub offers a contemporary lounge and kitchen stocked with snacks and refreshments, as well as an open-air rooftop deck overlooking the city. The 5-Star Amenity Center also includes two large, technology-optimized conference rooms, which may be reserved as needed by any tenant.
View of the kitchen in the 5-Star Amenity Center
In addition to 100 High Street’s physical amenities, the building’s 5-Star Manager provides a wide range of full-time, personalized assistance for tenants – including the coordination of building-wide social events and charitable initiatives. In December alone, 100 High Street will host a Toys for Tots drive, a blood drive and a holiday party. The previous few months included an Oktoberfest celebration, a Movie/Game Night and the second Breakfast Club Session sponsored by Boston Bean.
“The typical office tenant is changing, and we’re always striving to stay ahead of the curve to give them exactly what they need,” says 5-Star Manager Emily Forzano. “Employees are now coming in much earlier and staying much later than the usual nine-to-five workday. We want to make 100 High Street a “home away from home” filled with all the amenities and perks they’re looking for.”
Management also hosts the “100 High Street Run Club,” a regularly occurring team run for tenants, as well as discounted memberships to Republic Fitness only two blocks away.
Roof deck off of the 5-Star Amenity Center
With advantages like these, it should be no surprise that the building has experienced strong activity in 2015. The prospect pool for 100 High Street has expanded from the traditional financial institution to the new economy tenant looking for open ceilings and collaborative spaces. Although the building still attracts the likes of strong accounting companies like Brown Advisory, the majority of leasing activity has been from the technology sector. Zuora, a subscription technology group, recently completed a buildout to polish the concrete floors while keeping the ceilings exposed. Another technology group, Placester, is committed to the entire seventh floor of the building and plans to move in early next year.
Jon Freni, a member of CBRE/New England’s Urban Brokerage team assigned to 100 High Street, feels the above-average amenities at the building have been critical in diversifying the building’s rent roll.
“Collaborative space is at the top of tenants’ wish lists,” says Freni. “The 5-Star Amenity Center was built to bring these groups together in a collaborative setting. Over time, CBRE Global Investors has fine-tuned the 5-Star Service platform across the U.S., and the tenants at 100 High Street are truly benefiting from it.”
For more on CBRE Global Investors’ 5-Star Service Worldwide, visit www.5-starworldwide.com.