As a new generation of workers will dominate the workforce by 2025, designers, developers and real estate owners need to take a proactive approach to keep up with the current and future needs of tenants. It’s no secret that amenities are being used to help attract and retain talent by property managers and employers in office buildings. Property managers are modernizing their offerings to include on-site yoga studios, outdoor space, multimedia game rooms, private chefs, healthy snacks, comfortable working/meeting spaces, guest speakers, salon services (potentially brought in weekly) and plenty more. The goals of these centers tend to vary, but include finding spaces to get fresh air, encouraging creativity and creating human connections within a building’s tenant population. Usually 30-40% of office building space is underutilized, and property managers have found that these amenities are activating spaces and making them more efficient.
During CBRE/New England’s July CBRE U event, a group of CBRE/NE employees met with Visnick & Caulfield’s Marilyn Shen and CBRE/NE’s Vicki Keenan to discuss the revolutionary Convene amenity center at One Boston Place, a building that CBRE/NE manages on behalf of TH Real Estate and Ivanhoe Cambridge.
Using the three Rs—relationships, readiness and retention—and the top three reasons why landlords are providing the extras—activation, health & wellness and real estate efficiency—our property management team realized back in 2016 that One Boston Place needed to elevate their offerings. Through analyzing the tenants, the neighborhood and the physical office building space, Convene, Visnick & Caulfield and CBRE/NE were able to create this amenity center that employees and visitors want to maximize to its fullest.
On a purely aesthetic level, the center hits the millennial nail on the head down to the coffee table books and mid-century modern moss green side chair. The state-of-the-art center mixes copper finishes with velvet seating and bright white touches—ideal for an ‘Instagrammable’ corporate reception. These design touches are not a coincidence. While they are high-end and a bit of a nod to an aspirational lifestyle, they are also surprisingly inviting, comfortable and energizing. The aesthetic, mixed with the all-you-can-drink freshly squeezed grapefruit juice and Tate’s cookies (plus a variety of other fun beverages and snacks), contributes to the welcoming vibe of the space. You could almost see this setting in a boutique hotel or perhaps in your (or a fashionable friend’s) home. This idea of res-com brings a new air to office buildings. Gone are the cheap carpeted flooring, fluorescent lighting and ceiling tiles.
The smartly designed 15,000 SF Convene space at One Boston Place includes a private outdoor terrace and six meeting rooms, which can accommodate up to 175 guests. The outdoor terrace overlooks the historic Old State House and functions as a space for employees to take a breath of fresh air during the day and a cocktail reception venue during the evening. In the cooler months of this New England city, the library provides a comfortable and unique space for hosting a wide range of events. The venue also includes a full kitchen with dishes that are rotated seasonally. Like the well-designed space, their menu is also curated to give way to a more holistic and approachable setting with farm-to-table dishes.
To find out more about the Convene amenity center at One Boston Place, contact Gina Cusano.